Water-sky is the natural phenomenon used by polar explorers to navigate in sea ice. Before modern technology it was the only way to find open water and meant the difference between getting stuck in pack ice or sailing free to their destination.
If you are wanting to reach the luxury / premium market, we will help you navigate the challenges of creating tourism products that high-net-worth guests seek.
“Australia’s international luxury tourism is anticipated to bounce back by 2022 from its projected 75 percent loss in revenues between 2019 and 2020. This sector could even reach revenues doubling the pre-pandemic numbers by 2024, when an estimated eight billion U.S. dollars could be generated.”
Statista.com
Why target the Luxury Market?
- Higher yield
- Focus away from mass market is more sustainable
Luxury Product Development
Note: We use the term luxury & premium interchangeably. Luxury is the more common definition however what appeals as ‘luxury’ to one person may differ from someone else’s version of luxury.
If you’re a tourism supplier that already targets the luxury market, if you have never considered this niche, or if you are a regional tourism organisation or council we can help you capitalise on the luxury market.
We can help with:
- Luxury Product Development
- Luxury Product Review and refining
- Multi-product packaging /itineraries for the luxury market
Councils & Regional Tourism Organisations
Does your region lack premium product? Do you need assistance with product development?
Expanding the number of premium products can:
- Increase overnight tourism expenditure in region
- Increase leisure spend in region
- Increase visitor length of stay in region
- Grow your region’s export ready product
- Attract a VIP MICE market
- Even out seasonality
- Improved consumer perception
- Take advantage of a growing market
Talk to us about training tour operators in your region.